Attention Insight


Unless you’ve perfected the art of TikTok, you need an effective way to compete for your user’s limited attention. (…Is dabbing still cool?)

But it’s hard to test what’s working and what’s not before you launch your new design.

When time is money, you’ve got to make user-centric, data-driven decisions about your designs, without the labor-heavy process of data collection.

Now you can, with Attention Insight.

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Attention Insight improves design success with pre-launch analytics that give you valuable feedback before you hit publish.

To test a design, simply create a study and upload an image. Or if you’re testing a live page, enter the URL.

Attention Insight Heatmaps, powered by AI, indicate how user attention distributes between specific design objects.

Spot the most eye-catching parts of your design, so you can pre-test what’s hot and what’s not (are those Crocs... in the logo?)

You can also test specific areas of interest and get an exact percentage of attention that object receives.

Quick note: Attention Insight is best for pages and creatives read from left-to-right. We don’t recommend using it for pages or creatives written in languages that read in a right-to-left or downward pattern (e.g. Hebrew or Chinese).

Test areas of interest to see what percentage of user attention each design element gets, and spot the most eye-catching elements with AI-powered Heatmaps!

The Clarity Score shows how clear your design is.

A score between 57 and 95 equals Optimal Clarity (i.e. best user experience), while 0% means you should reconsider hiring your spouse’s cousin who claimed to be a designer.

Alexa Site Rank lets you compare your design clarity with Top 170 Alexa sites in different categories of your industry standard, like Landing, E-commerce, and News Media.

And don’t worry, the site rank feature isn’t a voice command. (“Alexa, how does my site rank?” I’m sorry, I don’t know how your kite sank. ‍♂️)

Clarity scores measure how clear your design is, while the Alexa Site Rank shows how your design clarity stacks up against industry standards!

Use the compare feature to implement A/B testing to test multiple versions of your design for higher conversion rates.

Set them up side by side on one screen and see how they stack up against each other.

In Analysis mode, you’ll get a comparison table that contrasts the Clarity scores of both designs as well as the attention percentage for each tested object.

Compare header images, call to actions, menus, and more to see which one is winning in overall attention.

Compare different design versions side by side to make data-driven decisions.

The Attention Insight Chrome Extension makes it easy to evaluate your website design.

You can even compare your design with your competition in one click.

You’ll be able to uncover the website’s usability strengths and weaknesses to increase traffic and user engagement on your webpage.

Generate instant feedback for your design or product team, so you can save time by avoiding fixes after the launch (I told you Comic Sans was a bad idea, Frank).

Analyze your website using the Chrome Extension feature.

Attention Insight is designed to seamlessly combine with your current workflow.

With Adobe XD and Sketch integrations, you’ll be able to easily work in your native apps.

Unlock the power of AI magic — install your integration and get AI-powered Heatmaps on the go.

Attention Insight Plugin seamlessly integrates with Adobe XD, along with Sketch.

With all the distracting things on the Internet (ooh, a soy candle sale!), it’s hard to know where visitors’ attention is actually going.

Good thing you’ve got powerful pre-launch analytics that help you maximize the visibility of key design elements.

Attention Insight lets you see your design through the eyes of your users, to make sure you’re getting the attention you want — and deserve!

Get lifetime access today!

P.S. Learn how to use Attention Insight like a pro by catching our training webinar replay here: Webinar Replay!

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