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BASE&BLOOM is a fusion of a geometric sans serif (base) and ornate high-contrast calligraphy (bloom), a timely response to lack of display sans types and abundance of swashed serifs.
The main idea behind the typeface is to make swashes an integral part of the glyph, rather than a decorative accessory. This resulted in plenty of hyper-display forms: some glyphs have a bountiful of 10 alternates.
With this wealthy glyph set, Base&Bloom can be anything between an exquisite techno script and a stout brutalist grotesk.
It is a bold choice for posters, album covers, identity and packaging, headlines, oversize typography, and editorial design.