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Bitrix24 is not just a CRM, it’s a collaboration suite offering a variety of communication and collaboration tools, perfect for distributed teams. It’s easy to see why Bitrix24 is “the world’s most popular free CRM by number of users (5 million and growing).”

Bitrix24 CRM offers an unlimited database of customers, which you can segment by sales volume or specific items or services bought.

Use the live chat widget and website forms to connect with leads right from your website, getting their contact information for later follow-up. You can also capture lead information from social media channels through the messenger.

Bitrix24 CRM lets you see where most of your leads are coming from, what percentage of new leads become customers, and how long on average it takes to close a lead. You’ll also get visibility into where your best leads are coming from so you can give priority to those channels moving forward.

It’s easy to visualize the pipeline and sales process on the Automation dashboard. 

Set up sales automation routines to send notifications, emails, SMS, and messages to nurture leads throughout the funnel. You can also automate things like creating documents within the CRM or assigning leads and clients.

Bitrix24’s CRM integrates with social media channels and popular messengers like Facebook and WhatsApp, allowing you to reach leads and customers where they are. Integrate all these channels into sales and marketing automation rules to ensure no lead is forgotten.

With Bitrix24, you can send automated or in-the-moment emails and respond to incoming emails right from the CRM dashboard. Segment your audience by different categories, and check out email open rates and link clicks in the dashboard.

Create and send proposals and invoices directly from Bitrix24 CRM. Invoice statuses can sync automatically with your accounting software. Give clients the option to pay invoices by credit card, wire transfer, PayPal, or 20+ other online payment processors.

This CRM solution can double as a call center with the options for inbound and outbound calls, IVR, call routing, and recording. Smart call tracking will match marketing channels with sales in the CRM. You can also use robocalling and text messaging to reach a larger audience.


Bitrix24 does have a free plan that offers a limited number of basic features and 5GB of storage. You can get started with their Start+ plan for $19/month (billed yearly), which offers some basic and advanced features and 10 GB of online storage.

Core Features
Visual sales funnels with analysis tool
Automated sales funnels with notifications
Live chat widget and web forms
Call and appointment scheduling
Proposal and invoice sending
Email marketing with automated email sequences
Connects to social channels for lead generation
Text messaging for inbound/outbound calls
Integrates with MailChimp, Slack, and more