ECOMMERCE CONVERSION RATE OPTIMIZATION (CRO) ULTIMATE GUIDE

This is a Definitive Guide to enhancing your website and content to boost conversions.

Your conversion rate is the percentage of your visitors who purchase from you. If you have 100 visitors and three of them buy from you, your conversion rate is 3%. Simple, right?

Now for the good news. You can almost always improve the conversion rate on your website. In other words, you can get a higher percentage of your visitors to purchase from you. This is good news because it means you can get more sales and revenue without needing to spend money to get more traffic. You can squeeze more out of your existing visitors instead of being forced to constantly bring in new ones.

Improving your conversion rate is called Conversion Rate Optimization (CRO).

Let’s say that, using CRO, you’re able to increase your sales from three out of 100 visitors to six out of 100 visitors. By doubling your conversion rate, you double your revenue without increasing your spending at all. This dramatically increases your overall profits.

Throughout this guide, you’ll be given a number of CRO techniques which typically improve overall conversion rates on ecommerce websites. Only implement one technique at a time and perform tests to ensure that it really does improve your conversion rate.