Introduction to Behavioral Economics in Marketing Online Course

Rory Sutherland will explain why marketers should embrace psychology and behavioral economics. He will use astonishing case studies and offer eye-opening insights to support his claims.

What you will learn
– What behavioral economics is and why it matters in marketing
– How context influences your customers’ decisions
– Why context is a marketing superweapon and how you can use it
– Why psychology is the next big thing in marketing
– How minor details in your marketing communication can have a big impact on sales