PRODUCT MARKETING FOR STARTUPS

This book attempts to answer two important questions in the life of every entrepreneur, thus:
a. What products do we want to develop?
b. How do we sell our products?

The book draws experiences from real-life software as a service (SaaS) product launches; both failed and successful. These examples and case studies will help to guide other entrepreneurs in their journey to growing successful businesses as they draw helpful tips from the strategies and the execution plans.

The book takes a practical approach to product ideation, concept development, launch and post launch support. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results. Before pushing your product to the market, you have to consider how you want your product to grow in the first stages. This is a guide book to achieving growth and product success in the market.

It is a common occurrence that by the time we come to the sales process, we are physically and mentally exhausted. It aims to throw light on easy ways to go about the activities required to successfully grow your SaaS business as well as interesting growth tips and guides.