Ultimate Google My Business (GMB) Profile Optimization Guide

Millions of people use Google every day to search for things they want.

The Google Local 3-Pack is a list of three local businesses at the top of Google’s first page.

These are the three local businesses that offer the products or services that people are searching for.

However, you can optimize your profile to increase the likelihood that you will be found in the 3-Pack.

● Businesses included in Google Local 3-Pack receive from 40% to 60% of their total traffic and half of all website clicks from the listing.
● The 3-Pack ranks in the #1 spot in 93% of Google searches.
● After searching on a mobile phone for services or products nearby, 76% of searchers end up visiting the business within 24 hours.
● 28% of local searches result in a sale.
● 68% of users trust the Local 3-Pack, 27% trust the organic results below the 3-Pack, and only 10% trust paid search results

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