4 Principles of Choice Architecture in Marketing Online Course

Choice architecture can influence what option your customers choose, or if they choose any option at all. Sam Tatam will teach you 4 principles you can use to present different alternatives and help nudge customers to buy.

What you will learn
– How a decision-making context can have a huge impact on what your customers choose
– Why increasing the hassle from “add to cart” to “confirm purchase” can actually boost sales
– Why having too many options for customers to choose from might actually lead to a decrease in conversion rates
– Other ways you can use to help your product stand out in the crowd