5 Key Drivers of Customer Behavior Online Course
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When it comes to changing someone’s behavior, you can either add motivation or remove friction. Matej will explain each of the five principles in great detail and illustrate their functions through case studies and fascinating examples.
What you will learn:
– What’s the most important and overlooked principle in consumer psychology and how to use it
– How to use people’s tendency to go with the flow to your advantage and incorporate it in your marketing strategy
– Why you should make customers feel like they got something from you before even asking them to buy something or sign up
– The easiest strategy to persuade customers – reduce the perceived effort
– Why customers are twice as sensitive to losses as they are to gains and how to use this in your communication in unexpected ways