B2B LinkedIn Content Marketing
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We take the guesswork out of LinkedIn marketing and help you create a robust LinkedIn marketing strategy.
You’ll learn how to:
– Leverage social selling to create a stable flow of inbound B2B leads
– Find the most prolific market segments, create an ideal customer profile and align your content marketing strategy around the best prospects
– Create a scalable content plan for LinkedIn and involve your management and sales teams
– Create a killer LinkedIn profile and optimize it the right way to appear regularly in searches
– Understand the LinkedIn algorithm and copywriting rules to maximize the organic views and exposure on your target audience
– How to unite inbound and outbound approaches for proactive prospecting and lead generation, conversations with the decision-makers, and growing B2B sales
– How to align LinkedIn content marketing with your B2B marketing strategy
– Setup the right metrics to prove the ROI of LinkedIn content marketing strategy to the CEO