Email Copywriting Playbook

Emails Are Easy Right?

● The business and marketing emails that get the best response are those that have been carefully, even lovingly, crafted. Much thought has been put into them and they don’t get sent until they’re nearly perfect. The emails are personalized, relevant, and get the reader to take action.

●Not so easy, right? It’s even a little intimidating. How can you know what makes for a great subject line and compelling body copy? Should your emails be brief or long? Should the subject line be simple and to the point or more creative?

In this eBook, we’re going to lay out the best principles of email copywriting. We’re going to talk about:

○ How to get inside the mind of your reader
○ How to craft the perfect subject line
○ How to create compelling body copy that gets readers to take action
○ How to personalize your emails
And more