Email Marketing Fundamentals
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Sometimes email feels so 90’s or spam. But the truth is, email marketing is one of the most effective online marketing channels today (even in 2021!).
Penetration rate – more than 90% of internet users have an email address that they use daily. It’s personal and people tend to come back to older emails. Furthermore, a list is something you own, unlike being depended on a 3rd party (a FB page for example).
I’ve created and managed 1000s of email campaigns and want to share my best practices with you!
We’ll start with the “before” stage – before people open your email: sender, subject line, preview. Next, the “during” – how to get people to care about your email’s content. Finally, the “after” stage – how to learn from your results.
If you’re a small business owner who is doing things yourself or a marketer who needs fine-tuning – this course is for you!
See also: Facebook and LinkedIn Lead Ads | Facebook for Business Demystified