Email Marketing Fundamentals

Sometimes email feels so 90’s or spam. But the truth is, email marketing is one of the most effective online marketing channels today (even in 2021!).

Why? 

Penetration rate – more than 90% of internet users have an email address that they use daily. It’s personal and people tend to come back to older emails. Furthermore, a list is something you own, unlike being depended on a 3rd party (a FB page for example).

I’ve created and managed 1000s of email campaigns and want to share my best practices with you!

We’ll start with the “before” stage – before people open your email: sender, subject line, preview. Next, the “during” – how to get people to care about your email’s content. Finally, the “after” stage – how to learn from your results.

If you’re a small business owner who is doing things yourself or a marketer who needs fine-tuning – this course is for you!

See also: Facebook and LinkedIn Lead Ads | Facebook for Business Demystified