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Referral marketing is a lot like setting up your friends on a blind date. (“She loves movies, he loves popcorn—it’s obviously a match made in heaven.”)
But unlike the potential disasters involved in dating, referral marketing is always a win-win situation: you get new customers, and your referring customers get rewarded for their loyalty.
In order to get the most out of referral marketing, you need a way to track every step of the program and make sure your referrers are actually getting rewarded.