Launching a Successful Product in 30 Days

Late one evening, after presenting on stage in another 3-day event, I got into my car completely exhausted.

While it’s fun to teach for 3 straight days, it wipes you out.

I always plan a day or two of absolutely nothing right after those experiences, and this one was mostly just me as the only speaker.

While it’s exhausting, I love it. I love it more than I can explain and for a lot of reasons.

Yet, this event was different.

One day, I was preparing my next 2-day stage event “teach-a-thon” and I asked a question to my team that led to all of this.

“What are all of the topics we’re telling our listeners that they must understand in order to be successful online?”

It was a huge list and filled one of the whiteboards in my office.

The second question I asked was just as important: “Which of these skills is actually marketing?”

That was a much more challenging conversation, and we began crossing off bullet after bullet.

After focused debate, I was left with only three skills on the board. Only three topics actually and clearly tie back to more revenue generation.

They are the skills of offer creation, sales message writing, and campaigns.

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