Marketing Strategy for Startups

PRODUCT MANAGEMENT
Product management has become a pivotal role for modern businesses, from small technology startups to global corporate enterprises. Product management is about building products that people love.

This book is the guide you need to validate and build your SaaS products. The book takes a practical approach to product ideation, concept development, launch and post launch support. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.

PRODUCT MARKETING
Before pushing your product to the market, you have to consider how you want your product to grow in the first stages. This is a guide book to achieving growth and product success in the market.

This book is a rundown of this process from the idea stage to sales. It aims to throw light on easy ways to go about the activities required to successfully grow your SaaS business as well as interesting growth tips and guides.