Psychology of Price & Product Perception Online Course

You’ll learn how a change in the decision-making context can make people pay more for the same product. You’ll also find out why customers might be happier if they wait longer, or that an irrelevant offer that no one chooses can be a game-changer.

What you will learn:
– How to use context and effort to your advantage and how you can describe a product so that even a higher price feels justified
– What’s an anchor and how to use it in pricing
– Why we tend to focus on what’s in the middle and how it can increase sales
– How to design “decoy offers” that no one actually buys but serve to increase sales
– How to make sure a free gift doesn’t decrease the value of your product