The Publicity Playbook for Subject Matter Experts

If you are in the business of offering professional services, you know that the more you build your visibility and credibility, the more business you get. Getting featured in the media is one of the best ways to do that.

Hiring a PR agency may be beyond your budget for now. So instead of just reading about your competitor in the media, why not roll up your sleeves and get yourself some well-deserved media interviews.

This book will show you how to do it from beginning to end. Play the PR game right. Get to know the rules and what it takes to win the game.

It starts by dispelling myths holding people back from becoming their own PR advocate and dives into the ‘essence of PR’ in a very simple-to-understand manner.

The author lays out each step of the publicity process and makes his points with meaningful examples. PR concepts are made to sound like common sense and everyday knowledge. The content and the way the author gets his readers to continue to the end is really captivating.

If you are considering doing your publicity campaign DIY, you must get this book. You will want to refer to it time and time again as a refresher.